Marketing concepts and marketing solutions
for all types of companies.
Efficient marketing at fair prices.
Are you new to the market or are sales not as they should be?
Then you should consider a marketing concept from the defence advertising agency. Numerous clients have already achieved profitable profits with this, repositioned themselves.
Your solution - Our marketing concept!
Efficient marketing to attract and retain customers is a very important factor. Our marketing concept for you shows you which steps you should take to pass exactly this hurdle.
For this purpose, we have created a graphic for you in advance, which contains the three most important points for a mature marketing concept.
First of all, we deal with the topic of the offer. This should be something very special, something that sets your company apart from the others and should be clearly structured.
Under the point positioning, you should position your offer pointedly. The following should be clearly communicated to your visitors: You can only get this from us! Make your expert status clear, provide additional information.
If this has been defined so far, we now turn to the topic of marketing. The first thing to do here is to determine your target group, filter relevant marketing instruments and activate various Seo measures.
Furthermore, you should clearly define your marketing goals and the corresponding budget. Then we come to the topic of marketing controlling. If you do not want to give away money unnecessarily, you should strictly check each of these topics in order to be able to intervene in time if necessary.
Perfectly adapted websites!
Next, we will show you a visualisation form of the marketing funnel from a company perspective, which is divided into three phases: Attract, Convert and Close. In addition, you will see the three funnel levels TOFU (Top of the Funnel), MOFU (Middle of the Funnel) and BOFU (Bottom of the Funnel), which have been broken down for you according to internal responsibilities.
Optimise the phases for higher conversions and let your internal processes as well as your marketing measures mesh together
Tip:
Don’t think from the top down, this is the only way to increase your change to achieve higher conversions!
Phase 1: Attract
In the first phase, build awareness and reach to increase your brand awareness and showcase your products and services. This is the way to build initial touch points with individual visitors.
Ask yourself the following questions beforehand to gain relevant insights:
- What problems do your customers have?
- What wishes and needs do your customers have?
- What is particularly important to your customers?
Phase 2: Convert
Here you should distinguish between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL).
Analyse the user behaviour of your lead. If your marketing department starts nurturing this lead, it becomes an MQL from that point on. From now on, this lead has a strong interest in receiving further information about products and services from you. Now your marketing department should hand over this lead to the sales team to turn it into a SQL.
Phase 3: Close
From now on, the responsibility for your potential customer lies with your sales team. Continue to direct potential issues and challenges by constantly analysing your SQL’s user behaviour.
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Marketing concepts under development
Situation analysis
Filtering of the ACTUAL state of your company.
Marketing channels
Review of marketing channels and their impact.
Marketing targets
Set marketing goals and pursue them.
Marketing strategy
Define and initiate marketing strategies.
Marketing measures
Evaluate, improve or, if necessary, change existing marketing measures.
Marketing budget
Define and coordinate the marketing budget required.
Marketing Controlling
Regularly review the execution of the defined marketing concept.
Uniformity on all channels!
Marketing solution: Corporate design
The recognition value for companies is important. With a corporate design by defence marketing consulting services, the first foundation stone for a uniform appearance is created. On this basis, you can have all future media created, as well as leave a lasting impression on your customers.
Marketing solution: Corporate Identity
This is a simple variant of the corporate design. In this design concept, design variants for print, web and merchandising products are defined. Such a corporate identity gives you plenty of scope for individuality. Despite the simple structure, you can always have a neat and uniform appearance created for all areas.
How marketing concepts and corporate design / identity pay off for you.
Increase your recognition value through a successful appearance in print as well as on the web and use targeted search engine optimisation (Seo) for better findability on Google and Co.